Blend: A sacred technique all make up users must practice to master.
Contouring: Playing with light and dark shades. Contouring is the ability to change your face by sculpting it into the new you.
Cat Eye: The most classic of all eyeliner looks
Compact Powder: Gives you sheer coverage but can be built for more coverage. Same as mineral but in a pressed form. Can be used for setting liquids and crème so it is very convenient for carrying with you for touch ups all day
Dewy: Fresh, luminous, youthful, glowing.
Eye shapes: Eyes coming in a variety of shapes and understanding your shape it help you create the most balanced looks. Eye shapes can be small or close set eyes, wide set eyes, deep set eyes, prominent eyes, hooded eyelids and droopy eyes.
Exquisite Eyes: Eyes express our emotions and illustrates our thoughts.
Finishes: Matte, Satiny, iridescent, metallic and glossy.
Foundation: your second skin should always have a spectacular glow.
Glossy: A radiant ultra-luminous finish that reflects light vividly (image gloss lips).
Grooming: The art of grooming is to find ones best form and apply it all aspects of their life.
Haute Couture: Haute couture is fashion that is constructed by hand from start to finish with a nothing but the best materials.
It Shades: The most admired shades of the season from Summer/Spring to Autumn/Fall
It Women: The women who surround themselves with their confidence and who are admired, adored and idealized.
Layering: The art of applying different colors over the other and blending them to make a multi-dimensional look
Lip Varnish: Our take on the traditional lip color
Liquid Eyeliner: The best way to create all eye cats
Liquid Foundation: Best for a variation of skin types.
Long Lasting: The all-day formula that leaves color on your skin for a certain amount of time without letting it bleed.
Marsala: Shade of year for 2015.
Mascara: the staple of all masterful makeup can be used as a compliment to eye makeup or can be used on it own to create a powerful dramatic look.
Matte: Foundations, eye shadows and lipsticks that are formulated with mattifying powders eliminate shine and leave behind a silky, powdery finish.
Nude: The au naturel look
Raisin: Lip color in its most natural form.
Satin: Not dewy, yet not matte. A natural finish with a soft sheen.
Seamless: The perfect matte finish
Shaded: The technique of using colors well to create a beautiful multi or two toned shaded look
Shimmer: Light catching pigment that reflect the bright crystal and create visionary look.
Smudge: No one wants their makeup smudge. We aim for smudge free makeup
SPF: SPF measures sunscreen protection from UVB rays. Dermatologists recommend using a SPF15 or SPF30 sunscreen. Higher SPFs don't give much more protection.
Skin Tone: Porcelain, Fair, Light Olive, Dark Olive and Deep.
Skin Type: Can range from dry, oily, combination or normal.