committed to pure beauty

Our Values

The MM Mission:

MM is here to help every woman feel beautiful and to make beauty synonymous with purity.

The MM Vision:

Beauty for Each Individual

To be the first choice of women seeking conscious free, flattering, attractive and Halal premium products that make each individual women look simply beautiful and feel more confident.


Passion, Innovation, Integrity, Quality, Respect, Entrepreneurial Essence, Excellence.

At the heart of MM Makeup is a Passion for creativity, which is infused throughout all aspects of our business, from product development to packaging, sampling to selling and marketing to merchandising. Passion is what MM Makeup can bring to women in the form of well-being, self-confidence, empowerment and greater self-openness. Passion for a beauty business means understanding others, knowing how to listen and apprehending their needs so without passion, MM Makeup would never be possible.
MM Makeup finds itself at a turning point between science, beauty and pure values. Keeping Innovation as MM’s founding values, the brand is acclaimed for its breakthrough formulations, technological innovations and unwavering commitment to reinvention. MM Makeup is founded by beauty estheticians who on a daily basis analyze and study the ever changing needs of women’s skin to make ‘best fit’ products that are truly different and good for you. This is an endless quest that only leads to higher level of performance.

The story of Masarrat Misbah is story of a one women’s journey to success. Her Entrepreneurial Essence is a synonym for autonomy, independence and female empowerment. Her journey is the driving force behind the creation of MM Makeup.  MM Makeup embodies all that is Masarrat Misbah.
At MM we are true to our commitment to Quality by making sure each of our product ingredients are extracted from Halal certified sources and created in an environment that holds true to all international Halal standards. Our product materials are without lead and parabens and are made with light weight eco-friendly material.
Last but not least the most important of the MM values, Excellence. This particular value permeates into every aspect of our business. It is MM Makeup constant pursuit of perfection which leads to the creation of spectacular colors and textures. The life-long goals and achievements set by Masarrat Misbah are the benchmarks used by MM Makeup to achieve for the years to come.

As part of our ethical principles we assure that all aspects of our business function are acting with Integrity. To MM Makeup integrity is important in building and maintaining trust and good relationships. Respect is equally important to us as because what we do and how we do it involves many people and we rely on their faith, honesty, their completeness, their soundness and more importantly their adherence to the halal code.

These are the pillars of value and ethics that we proudly stand on.

Experience the New Ultra Matte


Pakistan's only certified

Halal Cosmetic


Signature looks