About us

“COMMITTED TO PURE BEAUTY” - MM

All women represent various ideas of beauty and create looks that make them feel empowered and confident. At Masarrat Makeup aka MM Makeup, we believe that every woman is beautiful and with the right makeup, can be a force of true power. Our expert color palette will enhance individual beauty and add to layers of confidence.

Personification of elegance, charm and confidence herself, she brings the same to those touched by her. Now introducing her personally developed line of Lipsticks, Foundations, Eye Varnishes, Eye-liners, Mascaras, Face Powders and Blushes, every women can now indulge in looking great and feeling even greater! For quality assurance and consistency, the products are being manufactured in Turkey, conforming to global standards in cosmetic production.

MM Makeup is a Halal Certified cosmetic line adhering to the in depth Halal standards for ingredients and manufacturing. Including good manufacturing practices and fair trade. MM Makeup does not test on animals.

THE STORY OF MASARRAT MISBAH ENTREPRENEUR, COSMETOLOGIST & PHILANTHROPIST

Masarrat Misbah, a beauty entrepreneur, cosmetologist and social activist of international fame, is an awe inspiring successful businesswomen. Her charismatic and promising personality reflects vividly in her love for beauty and more importantly her warmth and sensitivity towards those who have accidentally lost it. Masarrat Misbah has devoted her work to promoting independence of women and encouraging the empowerment of young women. The next step in the evolution of the Masarrat Misbah brand was to take her 35years of experience and turn it into a beauty product so that every woman can carry a piece of empowerment with her.

EVOLUTION OF THE BRAND

In 2014, MM Makeup was formed when Masarrat Misbah saw a void in the beauty market and decided it was time for a trusted brand. Founded on the principle of “Commitment to Pure Beauty’, MM Make up will carve a niche for itself as an innovative purity based Halal Certified beauty brand.

MM Makeup stands upon a revolutionary turn point between science, beauty and pure values. The brand is acclaimed for its breakthrough formulations, technological innovations and unwavering commitment to reinvention. With Masarrat Misbah at helm of it all, each product is designed specifically for the Pakistani and Asian women with conscious details given to each ingredient so every shade in the range is not only beautiful but best created for you. The products are designed and formulated with the most essential color ingredients from Halal sources that create unbelievably surreal looks and you are guilt free about what is going onto your delicate skin. Distinguished with sensual textures, modern color palettes, fun and sleek packaging—MM Makeup is paving the way for new, innovation driven, purity based, for the ‘women of today’ cosmetics.

Our Values

The MM Mission: MM is here to help every woman feel beautiful and to make beauty synonymous with purity. The MM Vision: Beauty for Each Individual To be the first choice of women seeking conscious free, flattering, attractive and Halal premium products that make each individual women look simply beautiful and feel more confident. Values Passion, Innovation, Integrity, Quality, Respect, Entrepreneurial Essence, Excellence.

At the heart of MM Makeup is a Passion for creativity, which is infused throughout all aspects of our business, from product development to packaging, sampling to selling and marketing to merchandising. Passion is what MM Makeup can bring to women in the form of well-being, self- confidence, empowerment and greater self-openness. Passion for a beauty business means understanding others, knowing how to listen and apprehending their needs so without passion, MM Makeup would never be possible. MM Makeup finds itself at a turning point between science, beauty and pure values. Keeping Innovation as MM’s founding values, the brand is acclaimed for its breakthrough formulations, technological innovations and unwavering commitment to reinvention. MM Makeup is founded by beauty estheticians who on a daily basis analyze and study the ever changing needs of women’s skin to make ‘best fit’ products that are truly different and good for you. This is an endless quest that only leads to higher level of performance.

The story of Masarrat Misbah is story of a one women’s journey to success. Her Entrepreneurial Essence is a synonym for autonomy, independence and female empowerment. Her journey is the driving force behind the creation of MM Makeup. MM Makeup embodies all that is Masarrat Misbah. At MM we are true to our commitment to Quality by making sure each of our product ingredients are extracted from Halal certified sources and created in an environment that holds true to all international Halal standards. Our product materials are without lead and parabens and are made with light weight eco-friendly material. Last but not least the most important of the MM values, Excellence. This particular value permeates into every aspect of our business. It is MM Makeup constant pursuit of perfection which leads to the creation of spectacular colors and textures. The life-long goals and achievements set by Masarrat Misbah are the benchmarks used by MM Makeup to achieve for the years to come.

As part of our ethical principles we assure that all aspects of our business function are acting with Integrity. To MM Makeup integrity is important in building and maintaining trust and good relationships. Respect is equally important to us as because what we do and how we do it involves many people and we rely on their faith, honesty, their completeness, their soundness and more importantly their adherence to the halal code.

These are the pillars of value and ethics that we proudly stand on.

HALAL RESPONSIBILITY

As a responsible organization, we are committed to bringing the best to our consumers. Each item in the MM Makeup collection is manufactured with the best quality Halal ingredients, making it the first ever Halal Certified Cosmetic Line to come to Pakistan. Halal is an Arabic word meaning "Permissible" or "Lawful". We have refrained from using any haram animal substances or intoxicants in our products. Each product is also free of harmful Parabens. Furthermore, the color palette and tones are best suited for the Asian complexion and skin types. Simply put, the MM line of Makeup can bring out the natural beauty in anyone – and that's exactly what we intend to do.

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